Vox Populi Forum
Doesn't seem like much of an insult, but the Renault commerical was Brazilian not German.
Renault isn't a luxury brand. The coolest they get is Infiniti with their Renault-Nissan partnership.
Marketing youth vs. youthful is hugely different. That ad was trying to reach a youthful target - hopeful, energetic, fun, wanting to recapture their youth.
Car companies know exactly who is buying their cars. For most models in the US, the average buyer is late 40s to early 50s. When advertising to that target, you aim much younger (30's), because the 40-50 year olds don't want to be reminded they are old.
OEM employee Tony
OEM Indeed -- red (posted: 5/26/2019)