How to make Adventures that don't suck ....
This is not the complete guide by any means but it's not bad advice.
I'm not saying this guy is not a pompous, obnoxious jerk wad ... I'm just saying I don't mind my fellow pompous, obnoxious jerk wads .... especially if they know it.
The dude is not afraid to express an opinion and defend it. I like that.
While one could easily argue that his simple model is not enough for experienced gamers, it would improve 98+% games. This should be in the DMG in simple prose and a font that a human can read. Do this first until you have it forwards and backwards. Then, try something a little different.
Oh look, another we've been snookered mission. You would think we would put the sword in the next dude who tried that.