I would have thought you would have used Bowie instead of McCartney ... the paper's want to know whose shirt you wear ......
Some might reference the Brady Bunch ... Greg became Johnny Bravo because he fit the suit ... (how did they sneak that deep thought in the show ...)
We watched Looker way back when ... instead of a gun of course, they engineered the titillating image to get you to click on the link. +1M hits if you put a thin Asian woman in the link.
In the end, our story of civilization told by the mini-series answers the question. When David Janssen discovers that The Book of James the Just is not real in the mini-series "The Word", the final line is ....
It makes them happy, what does it matter?
It's even on the interwebz:
All I know is ... they ain't selling the advertising.